Endeavoro was born out of the desire to help sales professionals be more productive. We have a proven track record of driving consistent and substantial growth in startups, re-launches and established organizations. For over two decades we've worked across a variety of industries gaining valuable insights, adapting strategies and improving efficiencies within the sales process. We place a strong emphasis on supporting sales professionals in understanding business needs, distilling customer requirements, developing meaningful impact statements and packaging professional proposals for their customers.
Hello
I’m Joe Hickey, a sales leader passionate about building high-performing teams, developing talent, and unlocking new opportunities for growth. With more than 30 years of experience across healthcare technology, hospitality, and enterprise sales, I’ve built my career around a simple belief: when great people are empowered to succeed, extraordinary results follow.
From Walt Disney World, Marriott International, and Sodexo Healthcare to TeleTracking Technologies, PerfectServe, ABOUT Healthcare, and Verato, I’ve had the privilege of partnering with exceptional organizations, leading talented sales professionals, and helping businesses turn ambitious goals into measurable results.
My focus is on creating a culture of collaboration, accountability, and continuous growth, one where sales professionals are inspired to reach their full potential, customer relationships become lasting partnerships, and teams consistently deliver results that move the business forward.
I believe great sales leadership is about more than hitting a number. It’s about building people, creating momentum, and inspiring teams to achieve more together than they ever could alone.
My Story
I’ve always believed that success in sales starts with people. Over the course of my career, I’ve learned that building a successful sales organization requires more than a great strategy or a strong product. It takes leadership, a clear sense of purpose, a commitment to developing talent, and a culture where people are motivated to do their best work.
My journey has given me a front-row seat to the challenges and opportunities that come with building teams, entering new markets, navigating change, and pursuing ambitious growth goals. Those experiences have shaped how I lead, how I approach complex sales challenges, and how I help organizations turn potential into performance.
Throughout my career, I’ve led teams through different stages of growth and transformation, from establishing new markets and winning complex enterprise opportunities to strengthening customer partnerships and expanding existing business. I’ve learned that sustainable growth comes from understanding customer needs, articulating meaningful value, executing a clear strategy, and empowering teams to turn opportunities into measurable results.
My leadership philosophy is grounded in the belief that great sales leaders do more than manage performance; they develop people. That means creating clarity around objectives, fostering accountability, encouraging collaboration, and helping sales professionals build the skills and confidence to succeed. It also means challenging teams to think beyond the product, understand the business problems their customers are trying to solve, and become trusted partners who deliver lasting value.
Today, my focus is on helping sales organizations reach their next level of performance. I bring a practical, hands-on approach shaped by decades of experience, a deep understanding of complex enterprise sales, and a genuine passion for helping people realize their potential.
I've centered my passion around a belief that has guided me throughout my career: when you invest in people, align them around a clear purpose, and give them the leadership, tools, and direction to succeed, extraordinary growth becomes possible.
That’s the work I find most rewarding, building stronger sales teams, developing exceptional leaders, and helping organizations achieve more than they thought possible.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
303-912-3699